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The Fundamental Question

Before choosing a color, ask yourself one question.

The Master Decision Flowchart

Follow this chart to determine Core vs Flow.

Identity Detection

How to know if something needs a Core color.

Identity Examples

Common categories that use Core colors.

Derivation Detection

How to know if something needs a Flow color.

Derivation Examples

Common patterns that use Flow colors.

Component Decision Guide

How Core and Flow apply to UI components.

Anti-Patterns

What NOT to do.

Quick Reference Matrix

A quick lookup for common use cases.

The Five Rules

Core principles for color decisions.

“Core Colors define identity. Flow Colors handle everything in between.”

Marketing Docs

Learn how to communicate Core and Flow to stakeholders